Brandon Taylor

What's your job about?

My job is about matching people with products. Adobe has an amazing product range and the main steps that I focus on are outreach, prospecting, qualifying leads, and some industry analysis.

Simply put, the name of the game is Sales - which happens to be all about numbers in the end. However, as a Sales Development Representative, it must be done in a purposeful way to ensure that companies are getting the right solutions to help their businesses grow and help them find their most prosperous, dedicated, and necessary clientele.

What's your background?

I'm originally from Long Island, New York. I furthered my education in Hartford, Connecticut in America, where I studied at the University of Hartford and received my bachelor's degree in Business Management.

I worked in the front office for a minor league baseball team in America before trading NYC skyscrapers for Sydney beaches.

I briefly studied law at the University of Sydney and then pursued a Master of Commerce (Marketing & Business Strategy) at the University of Sydney. During my time at university, I complimented my studies by interning at an advertising agency, and an online music publication, which was pretty cool because I got to create content for some of my favourite artists from Dreamville Records, Odd Future, and for the Laneway Festival. The experience expanded my creativity, digital skills, and understanding of UX & UI and customer journey mapping.

Could someone with a different background do your job?

Absolutely. I think anyone that is personable with a reasonable level of business acumen could do the job. I think more than anything, they would have to be team player and work in synergy with the rest of the sales team.

I’ve always been a team player kind of guy and I think that’s helped me settle into the graduate role over the past few months.

What's the coolest thing about your job?

Heading into Adobe’s amazing Sydney office space. The views are great, and the weekly events keep everyone engaged with one another. (Not to mention some delicious grazing spreads)

I always found it cool that as a member of the Sales team we get to help companies with diverse product ranges and services with their business needs. We get to watch the tech paradigm shift in real-time and watch how the market adapts to new introductions.

3 pieces of advice for yourself when you were a student...

• Take as many Digital Marketing courses as possible. Having a general understanding of Martech, performance measurements, and campaign and channel management is a good place to start!
• Networking is super important. I was lucky enough to have made a LinkedIn profile in my first year of undergraduate studies and I’ve been able to connect with a ton of people through my internships and networking events while also carrying over friendships digitally.
• Keep your hobbies up! Everyone needs to work for a living, but work-life balance is key. So, make time for the things you love on the weekends. Personally, I picked up the golf clubs again recently and although I’m not taking any calls from the PGA tour, I have a social hobby that my friends and work colleagues can join me in.